Marketing Campaigns Specialist



Marketing Campaign Specialist We are excited to grow our marketing team and are looking for a full-time Marketing Campaign Specialist.Binary Stream Software is certified as a Great Place to Work ( and one of Canada’s Top Small & Medium Employers for 2021.  Founded just over 20 years ago by our CEO who is passionate about people, culture and products.  Binary Stream is an award-winning, Microsoft Gold certified partner that develops enterprise-grade software to enhance Microsoft Dynamics 365. Position Summary The Marketing Campaigns Specialist will be responsible for building a deep understanding of Binary Stream’s market, establishing channel relationships, and planning and executing projects to launch paid ads, coordinate webinars, and organize industry events attendance. As a senior member of Binary Stream’s Marketing team, will plan, develop, and implement account-based marketing (ABM) and demand generation marketing campaigns to expand our brand reach, increased engagement of prospect accounts and create co-marketing relationships with our partner channel. Success in this role is defined by the person’s ability to execute campaigns for Binary Stream’s solutions across multiple platforms, and by the different channel relationships it helps build and grow.Primary Duties and Responsibilities* Collaborate with the Binary Stream partner network to create and execute on co-marketing campaigns and digital events* Help manage key partnership projects with detailed promotion and follow-up planning and execution using our suite of marketing automation tools* Coordinate local community and lead-generation events including project plans, booth assets, event execution/attendance, integrated marketing, and results reporting* Help define, document, and maintain programs, campaigns, event reporting, and KPI tracking on activities* Perform campaign analysis to influence broader marketing strategy and contribute to ROI* Understand, plan, and implement complex audience targeting schema while setting up marketing campaigns* Provide QA for marketing campaign designs, templates, and outbound communications* Work closely with the marketing team and other departments to request project tasks, content deliverables, and marketing campaigns.Technical Skills & Other Requirements* Administrator knowledge of HubSpot or other marketing automation tools* Excellent organizational, time management and project management skills* Intermediate to advanced working knowledge of Microsoft Office products including Word, Excel, and PowerPoint* Superior written and oral English communication skills* Knowledge of agile methodologies and pragmatic marketing preferred* Experience with customer relationship management (CRM) systems preferredEducation and Experience * 2+ years of experience managing marketing campaigns and events* Proven experience creating and executing campaign strategy, positioning, and messaging* Experience working in the SaaS, ERP, or business applications space Who are we? We are a diverse and inclusive team who care about each other and work collaboratively to produce high quality software solutions.  We have a great culture based on our values of Team, Growth and Innovation and our vision of “enabling the growth of our people and customers”.  We offer competitive compensation, comprehensive benefits, 3 weeks of vacation to start, RSP matching, professional development dollars, profit sharing, employee stock options, plus more.  Visit our career page to learn more about us ( . For over 20 years we have been committed to a workplace where everyone feels safe, respected and valued.  We are always learning and growing and would love for you to learn and grow with us.  Apply now. Due to the volume of applicants, please accept our apologies in advance, as only those candidates shortlisted will be contacted. We sincerely appreciate your interest in our company. Thank you for exploring career opportunities with Binary Stream Software.
Binary Stream Software Inc.

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