Marketing Art Director (Remote – Canada)

  Vancouver

Description

Job Description:Who we are A Thinking Ape builds communities through mobile games with emergent social play and original IP. We released our first game in 2009 and have been profitable and growing every year since. We are a bottom-up driven company with small teams that have a big focus on ownership and data driven decision making. Our portfolio of games are growing. We are scaling our marketing team and entering new markets to capitalize on this growth and bring our games to more players. The job As a Marketing Art Director you will use your background in marketing creative to work on campaigns for our existing and new games. You will help define brands, craft creative concepts, and explore innovative ways to attract new players to our communities. You have a deep understanding of marketing and branding and can use your art skills to communicate these concepts and execute campaigns alongside the team of artists working with you.With the support of our data science team, our marketing art team can measure the impact of everything they create and reach millions of users per year. We need your help developing a creative strategy that helps us reach into the tens of millions of users and maybe with your expertise, the hundreds of millions. Please note: This role DOES NOT work on any of the in-game art and is heavily leaning on advertising and marketing. Concept artists and Illustrators will not be considered. The team You will be working with our performance marketing team responsible for growing all of our games across multiple channels. As a team we execute on a high volume of creatively diverse content and aren’t afraid to try new things, take risks, and learn. Things you will work onConcept and create innovative and eye catching ad campaignsWork with the game teams to ensure the overall branding and messaging across various touch points is consistentProvide feedback to your team and ensure everyone is working towards the same visionWork with analysts to dig into campaign data and understand what is performing across different channelsDirect the marketing team to generate ideas through regular creative brainstormsWork closely with the Marketing Art Lead, and User Acquisition team to determine overall strategy and direction of a productCompetitive research – know what’s trending on the app store and what other companies are doingDevelop goals and roadmaps for your team to continually raise the bar for your product Who you are You are excited about the types of games we make at ATA and the variety of audiences our marketing creative team must appeal to through the content they create. You can create high level marketing strategy while coaching and mentoring your team, but what really excites you is the variety in this role and the opportunity to work alongside your team creating concepts and brainstorming new ideas. The perfect candidate will also be a passionate player of free-to-play games across different genres. You play them daily, understand how they monetize, and how to market these games. The primary qualifications we’re looking for areYou have extensive experience working in advertising or at a marketing agency – you know how to sell a productYou are passionate about marketing, branding, and gamingYou have experience leading creative projects and a team of artists across multiple disciplines including motion/video artists and graphic designersExpert level experience in Adobe After Effects, Photoshop, and PremierYou have a killer portfolio demonstrating your expertise in Motion/Graphic Design, as well as have a wealth of advertising/marketing samplesYou have the ability to set a campaign look and feel and ensure all output matches the set styleYou have experience working with creative pipelines designed to iterate and test out many creative concepts quicklyYou have the experience and ability to know what appeals to players and can use this skill to create great performance marketing campaignsYou possess communication skills to present and inspire others with your ideasYou have extensive experience working with agencies and in-house teams Some other things that help areExperience with 2D or 3D art animationExperience with 3D softwareExperience with storyboardingExperience working with outsourcing pipelinesExperience with App Store optimization or other creative testing frameworks Remote first We have committed to a remote first approach with access to in-person collaboration spaces in Vancouver when safe to do so. Our intention is to use 2021 as the foundational year to develop our remote excellence and help shape the future of ATA. This means our roles are currently open to candidates who can work in Canada between the core hours of 11am – 4pm PST. We are open to help relocate the successful candidate to Canada. While everyone on our team is different, to thrive here you should… Be self motivated, take pride in your work and enjoy huge amounts of ownershipSet aside your ego and have wonderful arguments with your coworkers in order to create something better than any one person could individuallyChallenge your own assumptions and use data to make decisions whenever possibleBe passionate about teaching others what you know and continuing your own growth every dayNot be afraid to fail–you experiment and learn from your mistakes What’s in it for you At ATA you’re offered a flexible, safe, inclusive environment in which you have the autonomy to do your best work, surrounded by a strong team and with the encouragement of supportive leadership that doesn’t just care what you’re doing, but how you’re doing. You’re trusted, respected, listened to, cared for and valued. You take on thought-provoking projects and tackle fun problems alongside people who are equally invested in making meaningful contributions and seeing new ideas come to life. You know how your work aligns with the company’s goals. Your career is given the space and resources to progress. You accomplish things that make you proud. You are compensated competitively, your health and wellbeing are top priorities and you enjoy plenty of perks. You build communities, take ownership, have wonderful arguments, let the best ideas win and keep growing. You don’t just work for ATA, you are an integral part of ATA. Our commitment to inclusion At ATA we build communities. But community extends beyond our players: it also encompasses our employees and candidates. We support diversity in the workplace and always strive for inclusion. Part of this is selfish; we believe we’ll make better decisions if we’re able to tap into a variety of different perspectives. But we also care that our employees and candidates feel valued and comfortable being themselves. Please consider applying even if you don’t meet every qualification. Experience comes in many forms and we value adding diverse perspectives to our teams. Job ID: 46920970
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A Thinking Ape

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