Media Planner

  Regina

Job Description

Job Description

Media Planner at The Phoenix Group

As one of Saskatchewan’s largest marketing and brand firms, the work we do is meaningful. The media buys are significant, from $5K to $1.2MM. The diversity of our team reflects the customers we have and the community we live and work in.

We support Canadian brands to create loyalty & prestige to their products or services.

Media Planner’s Role

Following the client brief, create a media plan to align with the budget and set measurable outcomes in terms of digital media channels; for the majority of the work, and other more traditional forms of media, like radio, TV, print or even billboards.

To be successful in this role you will LOVE to plan. Like a conductor, when faced with a complex situation involving many factors, you enjoy managing all of the variables, aligning and realigning them until you are sure you have arranged in the most effective way possible.

How you will spend your time

Media Planning – 50% of your time will be doing this

Manage media planning and strategy for select clients working closely with our Media Director

Negotiate rates with vendors

Campaign Management – 30% of your time will be doing this

Work with a team to actively monitor your campaigns to track performance metrics to make sure it is meeting the advertising objectives

Ensure that media space/time is booked quickly and accurately

 

Measure and Report – 20% of your time will be doing this

Assist in building post analysis for major campaigns

Prepare and present campaign reports, performance insights and recommendations

Education

Diploma, certificate or degree in any of the following:

Supply chain management OR business administration OR communications OR marketing provide a great foundation to success in this role.

A combination of micro-learning and relevant experience is equal in our eyes.

 

Experience and why its important

3+ years working as a media buyer within a marketing company

Be familiar with digital marketing platforms such as Google AdWords, Facebook Business Manager, Google Analytics and Google Tag Manager as this role will require daily use of these platforms

Relationship building with clients, trust and mutual respect plus the ability to explain what digital media is to different levels of understand

Relationship building with vendors and suppliers by treating them as equal partners in success; a level of respect that results in suppliers wanting to find ways to exceed your expectations

Relationship building with your coworkers, in office or remote, a mutual admiration for what each person brings to their role.

Who loves this type of work

Relationship builder. You thrive in a workplace where friendships are encouraged. It’s important for you to work at a place where character and personality of others is valued, rather than their status or job title.

Analytical. You like to let the data tell the story. Its never just wishful thinking, outcomes are real and measurable.

Strategic. You see patterns where others see complexity. After careful review, analysis and planning, you move forward confidently and swiftly.

Benefits we offer:

Company paid health benefits

Generous vacation time

Extended health & wellness spending account

A corporate culture that cares about the whole person.

Fine details and important things to consider

Staying true to what we do, that is being creative, there are many options available. Ideally, we’d like to ensure you are set up for success with the right onboarding, which is best done in person. Everyone’s life situation is unique. We want to hear what your situation is and work together for a win-win.

Professional references will be required.

As living proof of our commitment to DE&I, our workplace is a direct reflection of our clients and of the city and province we live in.

There are no robots reading resumes here! We will personally read every resume/application and provide a response

The above description is a summary of responsibilities and is not an exhaustive list of duties. A comprehensive job description will be provided in the interviewing process.

Job ID: 47361593
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The Phoenix Group
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