Social Media Marketing Specialist – Cannabis



Job Description:We are looking for an experienced Social Media Specialist to communicate our cannabis partners brand to cannabis consumers. You will be responsible for attracting and engaging with targeted virtual consumers and communities with Social Media Marketing strategies. The successful Social Media Specialist will have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for starting and joining relevant conversations on behalf of the brand, growing relevant followers, engaging with users, promoting products, finding industry influencers, publishing timely news, monitoring and responding to brand mentions, staying informed on industry topics, and communicating our corporate value and message.The goal is to gradually achieve higher engagement, brand awareness, and website traffic by strategically utilizing all relevant social media channels and online tools.Duties and Responsibilities• Manage all social media channels on a daily basis including but not limited to Facebook, Twitter, Instagram, LinkedIn, Snapchat • Build and execute social media strategies through competitive research, benchmarking, channel selection, messaging and audience identification• Create content calendars to stay organized and plan communications in advance• Generate, edit, share, and publish daily content (text, images, videos, infographics, etc) that builds meaningful connections and encourages community members to engage• Ensure consistent branding of various posts, messages, and publications• Optimize company pages within each platform to increase visibility, engagement, and followers• Monitor, report, and respond to all brand mentions (both tagged and otherwise)• Moderate communication and conversations to ensure positive outcomes• Risk management ensuring all public activity is compliant with regulations and negative press is avoided• Analyze social channels and website analytics to measure the performance of social activities• Create detailed reports to indicate growth of social media channels over time and ROI• Experience with SEO optimization strategies• Utilize social media best practices across all social media platforms• Continuous research of cannabis industry, competition, media, regulations, and products• Collaborate with other departments to ensure timely posts of public announcements such as press releases, sales, new products, etc• Perform other related duties as requested by the Marketing ManagerQualifications• Completion of a post-secondary education in Marketing, publishing, communications, or another related field• 4+ years experience working in social media• Strong communication skills in writing, editing, and imagery selection• Analytical skills to measure social performance and ROI• Well organized with advanced knowledge of Canadian social media platforms• Positive attitude, detail oriented, and good multi-tasking skills• Fully proficient in all Microsoft Office applications such as Word, Excel, Powerpoint and Outlook• Prior knowledge about the cannabis, another highly regulated industry or manufacturing is a plusSalary: 60-70k base

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